San-x Wiki
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Welcome to the San-X Wiki


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About

San-X is a popular Japanese character goods business that has released over 1,000 characters to date. As Sanrio's rival, San-X has developed its brand that's the opposite of cheery and positive while maintaining the kawaii charm Japanese characters are known for. Its most popular characters are currently Rilakkuma, a costumed bear whose entire life revolves around relaxing, and Sumikkogurashi, a group of misfits that find solace together in a corner. Their character lore is distributed exclusively in Japanese and their character goods directly from the corporation are only available in Japan.

San-X Franchises


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